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NSW Curriculum
NSW Education Standards Authority

11–12Economics 11–12 Syllabus (2025)

Implementation from 2027
Expand for detailed implementation advice

Content

Life Skills

Life Skills for Stage 6

Through collaborative curriculum planning, it may be decided that Life Skills outcomes and content are the most appropriate option for some students with intellectual disability.

Managing a business

Students explore key concepts relating to managing a business through the study of one or more of the following:

  • Management and human resources
  • Operations
  • Marketing
  • Growth and decline

Case study

Students’ knowledge and understanding of concepts related to managing a business may be developed through a Loading .

Students consider the following:

  • The purpose or goals of the business
  • The role of leaders and managers in the business
  • Marketing methods or techniques used by the business
  • Daily tasks and activities of the business
  • Resources required for the business to operate
  • Training needed for new staff
  • Ways the business supports diversity and inclusion
  • Ways technology is used
  • Methods the business uses to make improvements
  • Challenges the business could face
  • How the business proactively plans for or overcomes challenges
Marketing

This content aligns with course content from the following focus area in the Business Studies 11–12 Syllabus:

  •  Loading .
Role of marketing
  • What it means to market goods and services

  • Familiar examples of marketing

  • The goals of marketing goods and services

  • Characteristics and buying habits of target markets

Marketing mix
  • How familiar goods or services attract consumers

  • The purpose of packaging for brand recognition

  • Ways to attract consumers through packaging

  • Factors to consider when making decisions about the price of goods or services

  • Impact of competition on the price of goods or services

  • Places goods and services can be sold

  • Advantages and disadvantages of selling goods and services online and in-store

  • Features of advertising, personal selling, sales promotions or digital marketing to promote goods and services

  • Effective promotion techniques for different target markets

Influences
  • Making business changes based on consumer preferences and trends

  • The impact of technology on businesses

  • Ethical practices in marketing

Applying business and economic thinking
  • Gather and record data about a target market for a good or a service

  • Communicate ideas about how to promote a good or service to a specified target market for a real or hypothetical business

  • Make judgements about the effectiveness of marketing techniques used for a familiar good or service

  • Develop packaging or branding to promote a real or hypothetical good, service or business

  • Calculate the price of a hypothetical good or service

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