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NSW Curriculum
NSW Education Standards Authority

11–12Economics 11–12 Syllabus (2025)

Implementation from 2027
Expand for detailed implementation advice

Content

Life Skills

Life Skills for Stage 6

Through collaborative curriculum planning, it may be decided that Life Skills outcomes and content are the most appropriate option for some students with intellectual disability.

Starting a business

This content aligns with course content from the following focus area in the Business Studies 11–12 Syllabus:

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Case study

Students’ knowledge and understanding of concepts related to starting a business may be developed through a Loading .

Students consider the following:

  • Purpose of the business

  • Target market for the business

  • Resources needed to produce goods or services

  • Location of the business

  • Branding of the business, including name, logo, slogan, design, and how these have been created to appeal to the target market

  • Marketing and advertising for the business

  • The role of the business plan

  • Ways to communicate business ideas

Opportunities and challenges of starting a business
  • Reasons to start a business

  • Benefits of owning a business

  • Challenges of owning a business

The business idea
  • How business ideas are generated

  • Ways to identify consumer needs or problems in familiar contexts

  • Ways to improve existing goods or services

  • Skills to pitch a business idea

Understanding the market
  • The target market for familiar goods and services

  • The importance of having a target market

  • Ways to find out what a target market needs or wants that isn’t currently available

Setting up a business
  • Factors that influence the location of a business

  • Types of resources needed to start a business

  • Ways to obtain assets when starting a business

  • The difference between essential and non-essential assets

  • Digital assets needed by a business and how they are used

  • The importance of a business name for business identity

  • Role of an Australian Business Number (ABN)

  • Permits or licences needed by a business

  • The purpose of a business plan

  • Key information for a business plan

  • Ways to make informed decisions when starting a business

Finance for starting a business
  • Financial goals of a business

  • Expenses involved in starting a business

  • The difference between one-time and ongoing expenses

  • Types of taxes that businesses need to pay

Marketing a business
  • The importance of marketing for businesses

  • The development of a business identity through branding, logos and online presence

  • How businesses in the local community advertise and promote their goods or services

  • Costs associated with marketing a business

Applying business and economic thinking
  • Demonstrate strategies used to develop solutions for a business challenge

  • Demonstrate communication skills needed to pitch a business idea or promote a business

  • Demonstrate planning skills needed to set up a business

  • Gather and record data about a target market

  • Calculate expenses to support business decisions

  • Create a logo and branding that communicates the identity of a business

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