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NSW Curriculum
NSW Education Standards Authority

7–10Commerce 7–10 Syllabus (2024)

Implementation from 2027
Expand for detailed implementation advice

Content

Stage 5

Options

Teachers select options from:

  • Our economy
  • Running a business
  • Promoting and selling
  • Investing
  • Law in action
  • Political and community involvement
  • The travel consumer
  • Towards independence
  • School-developed option.
Promoting and selling (option)
Framework for promoting goods and services
  • The reasons businesses promote their goods and services

  • How businesses differentiate goods and services

  • Identifying the relevant target market for particular goods and services

Techniques to promote goods and services to maximise sales
  • The range of techniques used by businesses to promote their goods and services

  • The factors influencing promotional techniques

  • The advantages and disadvantages of different promotional techniques

  • The effectiveness of promotional techniques to maximise the sale of a particular good or service

Legal and ethical considerations in promotion
  • The legal and ethical issues which may arise from particular promotional techniques

  • Legislation related to promoting goods and services to children and young people

  • The role of advertising codes and standards

Thinking, researching and communicating
  • Investigate a current issue in relation to the promotion and selling of goods and services, and communicate findings using relevant subject-specific terminology in written, oral, visual or multimodal form

  • Create written texts to explain and analyse aspects of promoting and selling

Related files