11–12Business Studies 11–12 Syllabus (2026)
The new Business Studies 11–12 Syllabus (2026) is to be implemented from 2028 and will replace the Business Studies Stage 6 Syllabus (2010).
2027
- Plan and prepare to teach the new syllabus
2028, Term 1
- Start teaching the new syllabus for Year 11
- Start implementing new Year 11 school-based assessment requirements
- Continue to teach the Business Studies Stage 6 Syllabus (2010) for Year 12
2028, Term 4
- Start teaching the new syllabus for Year 12
- Start implementing new Year 12 school-based assessment requirements
2029
- First HSC examination for the new syllabus
Content
Year 12
Role of marketing management
Marketing objectives, including customer awareness, sales growth and profit margin
Role of market segmentation and a target market
Types of market segmentation, including demographic, psychographic, behavioural and geographic
Types of market targeting, including undifferentiated, differentiated and concentrated
Positioning and its relationship with the marketing mix
Role of market research in new product development
Product attributes, including features, packaging and branding
Role of people, processes and physical evidence to improve service offerings
Advantages and disadvantages of brand and line extensions
Stages of the product life cycle, including introduction, growth, maturity and decline
Pricing methods, including price skimming, penetration pricing, cost-plus pricing, competitive pricing, value-based pricing, dynamic pricing and markdowns
Advantages and disadvantages of each pricing method
Advantages and disadvantages of direct and indirect distribution channels
Advantages and disadvantages of intensive, selective and exclusive levels of market coverage
Advantages and disadvantages of online and in-store distribution
Role of promotion aimed at intermediaries and end customers
Elements of the promotion mix, including advertising, personal selling, sales promotions, public relations, digital marketing and opinion leaders
Roles, features and limitations of each element of the promotion mix
Political influences, including government procurement, subsidies and excise duties
Economic influences, including the business cycle
Social influences, including consumer preferences
Technological influences, including the impact of artificial intelligence (AI)
Legal influences, including consumer guarantees and the prohibition of misleading advertising
Ethical influences, including on the use of AI and customer data, and Indigenous Cultural and Intellectual Property (ICIP) and Indigenous Data Sovereignty (IDSov)
- Interpret key marketing metrics, including brand recall, revenue, market share
and contribution margin Compare marketing metrics to past performance, targets and industry benchmarks
Corrective action based on marketing performance
Interdependence of marketing decisions with other business functions
Alignment of decisions within the marketing function, across business functions and with business strategy